The media helps us understand the world around us through stories. These stories are a mix of facts, opinions, emotions and interpretations. The weight given to each one of these, for the same story, can change its impact and the reaction it solicits.

Why use data?
Data can meaningfully increase the confidence people have in the message a story is trying to deliver.

In a world where people are questioning media stories more and more, data allows the reader or viewer to draw conclusions independently from the writer.
Where do firms get stuck?
Content creators are masters of weaving a narrative around a set of facts, observations and opinions. They spend a great deal of time and care to breath life into a story. They are not experts at the millions of datasets that exist that can add credibility to their story. We can help quickly find the supporting evidence to make a story stand out!