Search Engine Marketing Intelligence can provide key insights around corporate growth
Nomad Data has partnered with a new data provider which is pushing the boundaries of what you can learn about a company’s search engine marketing behavior.
Our partner’s data allows customers to better understand market share and customer acquisition costs. Using Artificial Intelligence techniques they are able to capture the competitive landscape around a company’s marketing efforts and calculate paid search return on investment (ROI). Their insights go well beyond what Google provides. These types of insights will become increasingly crucial as cookies disappear from the marketing landscape and they provide a way to understand market dynamics and identify category leaders.
Understanding where a company is focusing its spend
Our partner’s market-leading technology automatically gathers all possible corporate search terms and narrows them down to a custom map of only the most relevant keywords. They then look at the target website, competitors’ websites, and major search engines. Their AI then creates an active Whole Market View that can keep you up to date on new market movements.
Why it matters
Closely monitoring the keywords a company bids on reveals a lot about the types of customers the business is targeting. It also provides a less biased view of how the company views the key selling points of its market and products. Tying this back with the provider’s ROI calculations provides additional insight into the success of these campaigns as well as a view into how organized and cohesive its search engine marketing strategy is.
With Nomad Data you can focus on specifying the use case you’re trying to solve for, and we’ll connect you with this industry leader if their data can inform on it. Some sample use cases identified for this data include:
- Benchmark the effectiveness of a company’s search engine marketing (SEM) efforts
- Track changes in a company’s SEM success vs that of its competition
- Estimate a company’s SEM spend over time as a proxy for its future growth
- Track changes in a company’s marketing behavior as it happens
- Ensure your competitors aren’t bidding on your keywords in specific regions
To be connected with this industry leader for your data needs, please log in to Nomad Data and share your specific use case.