Clickstream Data

Clickstream data
At Nomad Data we help you find the right dataset to address these types of needs and more. Submit your free data request describing your business use case and you'll be connected with data providers from our over 3,000 partners who can address your exact need.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.
Data has become an essential tool in the arsenal of many businesses in the 21st century. Business professionals are now turning to alternative datasets such as clickstream data, media measurement data, search engine data, and web traffic data to gain insights into customer behaviors and preferences to inform their decisions.

Clickstream data is the process of tracking individual’s online activity. It records what pages a user visits, what orders they make, and how long they stay on a page. While it is a valuable source of data, it can be difficult to interpret. Businesses may have tagged clickstream data panelized and mapped to demographics for U.S. and Global equity tickers, which provides more informative insights. This data can then be used to better understand customers’ behaviors and interests. For example, a business could collect clickstream data for a particular online store to see what products their customers are viewing and purchasing, or what pages they spend the most time on.

Alternative datasets such as media measurement data can also provide valuable insights into customer behavior. This type of data measures the amount of exposure a product or service gets in marketing channels such as television, radio, and print. By measuring how often a product appears in these media outlets, a business can identify how effective their marketing campaign is and make adjustments accordingly.

Search engine data and web traffic data are two other datasets that can be used to gain more detailed insights into customers’ behavior. Companies can track how many times a customer visits a certain website, how long they stay on the site, which pages they view, and how often they make a purchase. This information can be used to better understand customers’ needs and interests, as well as identify areas for improvement.

When combined, these datasets can create a more robust understanding of customer behavior and help businesses make informed decisions based on this data. For example, by combining clickstream, media measurement, and search engine data, businesses can track online user behaviors such as what kinds of search terms customers are using and what products they are clicking on. With this data, businesses can create targeted marketing campaigns to attract the right kind of customers and increase the likelihood of success.

Additionally, by understanding customers’ interests through tagged clickstream data, businesses can develop more tailored products and services to better meet their customers’ needs. By tracking the demographics of customers panelized and mapped to U.S. and Global equity tickers, businesses can create targeted messages and campaigns that are relevant to specific customer groups. All of this data can be used to provide valuable insights into customer needs and preferences that can potentially help drive business growth and create long-term customer relationships.

In conclusion, using datasets such as alternative data, clickstream data, media measurement data, search engine data, and web traffic data can enable businesses to get better insights into customer behaviors and interests. This data can then be used to drive effective marketing campaigns and create more tailored products and services that meet their customers’ needs. In doing so, businesses can enhance their customer relationships and strengthen their competitive position in the marketplace.
Learn More