Company Websites Data
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At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.
A review of the availability of datasets to be used for better insights into company websites reveals that the four most commonly used datasets are: Alternative Data, Technographics Data, Web Scraping Data, and Web Traffic Data. The types of data included in each of these datasets offer advantages in order to gain better insights into company websites, and the availability of such data has been on the rise in recent years.
Alternative Data is any data that business professionals can use in order to gain insights into customer behaviors and preferences, marketing and advertising campaigns, customer segments, and customer conversion rates. By examining this type of data, businesses can determine which customers require which types of services, and thereby tailor their services to better meet customer needs. Some examples of Alternative Data include customer sentiment data, keyword analysis data, and location data.
Technographics Data, an increasingly important type of data, allows businesses to collect and analyze more detailed customer data. This type of data provides insights into things such as customer bandwidth usage, frequency of website/mobile app visits, device/browser search history, and operating system version. With this data, businesses can improve their understanding of customer usage patterns, allowing them to better optimize their services to cater to customer needs.
Web Scraping Data, while more complex to utilize, is similarly useful in understanding customer behavior and preferences. This type of data allows businesses to “scrape” information from the web in order to gain insight into customer behaviors, preferences, and segmentation. Web Scraping Data includes data extracted from emails, social media, and other websites, as well as customer forms and rankings.
Finally, Web Traffic Data is an increasingly prevalent type of data that businesses can use in order to gain insight into monthly website visits, website performance, customer engagement, and customer retention. Web Traffic Data includes information such as month-to-month traffic scores, date created, inbound links, and much more.
Using these four types of datasets - Alternative Data, Technographics Data, Web Scraping Data, and Web Traffic Data - businesses can gain better insights into company websites that can ultimately lead to improved customer experiences. By understanding how customer behaviors and preferences are actively changing, businesses can tailor their services to better meet customer demands, thereby gaining competitive advantage. The availability of such datasets has been on the rise in recent years, making them increasingly valuable for gaining better insights into company websites.
Alternative Data is any data that business professionals can use in order to gain insights into customer behaviors and preferences, marketing and advertising campaigns, customer segments, and customer conversion rates. By examining this type of data, businesses can determine which customers require which types of services, and thereby tailor their services to better meet customer needs. Some examples of Alternative Data include customer sentiment data, keyword analysis data, and location data.
Technographics Data, an increasingly important type of data, allows businesses to collect and analyze more detailed customer data. This type of data provides insights into things such as customer bandwidth usage, frequency of website/mobile app visits, device/browser search history, and operating system version. With this data, businesses can improve their understanding of customer usage patterns, allowing them to better optimize their services to cater to customer needs.
Web Scraping Data, while more complex to utilize, is similarly useful in understanding customer behavior and preferences. This type of data allows businesses to “scrape” information from the web in order to gain insight into customer behaviors, preferences, and segmentation. Web Scraping Data includes data extracted from emails, social media, and other websites, as well as customer forms and rankings.
Finally, Web Traffic Data is an increasingly prevalent type of data that businesses can use in order to gain insight into monthly website visits, website performance, customer engagement, and customer retention. Web Traffic Data includes information such as month-to-month traffic scores, date created, inbound links, and much more.
Using these four types of datasets - Alternative Data, Technographics Data, Web Scraping Data, and Web Traffic Data - businesses can gain better insights into company websites that can ultimately lead to improved customer experiences. By understanding how customer behaviors and preferences are actively changing, businesses can tailor their services to better meet customer demands, thereby gaining competitive advantage. The availability of such datasets has been on the rise in recent years, making them increasingly valuable for gaining better insights into company websites.
