Consumer Movement Data

Consumer movement data
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Data sets such as geolocation data and telecom data can provide businesses with invaluable insights on consumer movements and buying habits. By leveraging these data sets, businesses can have a better understanding of their target customers and make informed decisions.

Geolocation data provides a window into an individual’s interactions with their environment and can be used to track and map movements and activities throughout a set period of time. It is useful for understanding, evaluating, and predicting consumer behavior when they are out and about, allowing businesses to get a better understanding of their target audience. Using traditional methods such as surveys are costly, time-consuming, and dependent on the honesty of the respondent. An advanced geolocation data tool such as location-based mobile tracking technology can provide more reliable, real-time insights on the who, what, when, and where of consumer behavior.

Geolocation data can allow businesses to track and analyze a wide range of metrics such as where customers go and how far they travel, when they visit and how often, what goods and services they buy and from which store, as well as their demographic and socio-economic profiles. In particular, geolocation data can be used to monitor visits to stores and other points of interest. This data can be used in various ways to track foot traffic, evaluate store and product performance, and measure distances traveled to and from the store.

Telecom data can provide businesses with even more insights into consumer movements and behavior. Telecom data is related to the use of cellular networks, such as prepaid and postpaid services. It is extremely comprehensive, providing insights on the duration and frequency of phone use and web connection times, as well as call history and usage of apps and other services. By using telecom data, businesses can analyze how long customers spend at certain venues and how often they visit, as well as understand the propensity of a consumer to purchase goods or services when they are in an area or venue.

In addition to geolocation and telecom data, businesses can also look at cross-category consumer data such as behavioural data and spending habits. Behavioural data includes activities such as online shopping and search history, as well as more traditional metrics such as age and income. On the other hand, spending habits can provide a more detailed overview of purchase power and preferences of a consumer.

Overall, geolocation data and telecom data are powerful tools for businesses to gain valuable insights on consumer movements and behavior. By leveraging these data sets, businesses can understand if a consumer went into a store, frequency of visits, demographics, and distance travelled. Furthermore, this data can be used in combination with other data sets such as behavioural or spending data to get a holistic view of their target audiences and make informed decisions.
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