Data Center Expansion Insights

Data Center Expansion Insights
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At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.


In the realm of technology and business, understanding the dynamics of data center locations and their expansion is crucial. Historically, gaining insights into the strategic placement and growth of data centers, especially those owned by leading tech giants, has been a challenging endeavor. Before the digital revolution, firms relied on manual surveys, industry reports, and word-of-mouth to track the development and distribution of data centers. These methods were not only time-consuming but often resulted in outdated or incomplete information.

The advent of sensors, the internet, and connected devices has dramatically transformed how data on this topic is collected and analyzed. Previously, stakeholders had to wait weeks or even months to understand changes in the landscape of data center locations. Now, thanks to technological advancements and the proliferation of software into many processes, data is stored and updated in real-time databases, offering immediate insights.

The importance of data in understanding the expansion and strategic placement of data centers cannot be overstated. In the past, the lack of timely and accurate data left many in the dark, making it difficult to make informed decisions. Today, various types of datasets provide a wealth of information, allowing business professionals to track the growth and distribution of data centers with unprecedented precision.

From financial data that outlines investment trends in data center construction to technographics data that reveals the adoption of cloud versus traditional data center solutions, the range of available data is vast. Technology data further enriches this landscape by offering insights into real estate trends, capacity, and the technological infrastructure of data centers.

This article will delve into how specific categories of datasets can be leveraged to gain better insights into data center locations and expansion. By examining the historical challenges and the transformative impact of data, we will explore how modern datasets empower professionals to make data-driven decisions.

Understanding the evolution of data center tracking and the role of data in illuminating this sector is essential for anyone looking to navigate the complexities of today's technology landscape.

Financial Data for Data Center Insights

Financial data has played a pivotal role in understanding the expansion and strategic placement of data centers. Historically, investments in data centers were tracked through manual aggregation of financial reports, press releases, and market analysis. The advent of comprehensive datasets, such as those provided by financial data providers, has revolutionized this process.

One such dataset includes detailed information on data center location, ownership, capacity, and certifications. This data is invaluable for assessing market and region-specific energy demand, identifying key suppliers, and pinpointing likely expansion areas. The acceleration of data availability in this category has enabled a more nuanced understanding of the financial underpinnings of data center expansion.

Examples of Financial Data Use:

  • Market Analysis: Assessing current and future demand for data center services in specific regions.
  • Expansion Planning: Identifying potential areas for new builds based on regional demand and supplier presence.
  • Investment Opportunities: Linking data center financial data with market intelligence for comprehensive asset coverage.

Industries such as cloud services, energy, and critical infrastructure analysis have historically leveraged this data to inform their strategies. The technological advances that facilitated the collection and analysis of financial data have been instrumental in its increased utility.

Technographics Data for Data Center Insights

Technographics data provides a deep dive into the IT infrastructure of businesses, including data center spend and installation points. This type of data is crucial for tracking customer growth, momentum, churn, and sourcing. The recent acquisition of databases indicating cloud versus data center spend has further enriched the insights available from technographics data.

Examples of Technographics Data Use:

  • Cloud Adoption Trends: Analyzing cloud adoption, usage, and spend among tech companies.
  • IT Infrastructure Tracking: Monitoring the IT infrastructure categories to signal customer growth and churn.
  • Workflow Migration: Identifying trends in workflow migration from traditional data centers to cloud solutions.

Roles in B2B tech companies, especially those focusing on cloud services and IT infrastructure, have historically used this data to inform their strategies. The technological advancements enabling the collection and analysis of technographics data have significantly impacted its relevance and applicability.

Technology Data for Data Center Insights

Technology data encompasses a broad range of information, including real estate analysis specific to data centers. This data has been instrumental in tracking the colocation data center market, offering insights into hyperscale users and their activities in North America and Europe.

Examples of Technology Data Use:

  • Real Estate Trends: Analyzing the real estate market for data centers, including location, capacity, and leased space.
  • Hyperscale Analysis: Tracking the activities of hyperscale users to understand their impact on the data center market.
  • Capacity Planning: Informing capacity planning decisions with detailed data on data center space, power, and racks.

The leading global data center real estate analysis platforms have been at the forefront of providing this type of data. The evolution of technology data has been closely tied to the advancements in data collection and analysis technologies.


The importance of data in understanding data center locations and expansion cannot be overstated. As we have explored, various types of datasets offer invaluable insights into this complex topic. Financial, technographics, and technology data each play a unique role in illuminating the strategies and trends shaping the data center landscape.

Organizations that embrace a data-driven approach are better positioned to navigate the complexities of data center expansion. The ability to access and analyze diverse datasets is critical to making informed decisions. As the volume and variety of data continue to grow, the potential for new insights into data center strategies expands.

The future of data center insights will likely see the emergence of new data types, further enriching our understanding of this vital sector. The monetization of data, a trend that is gaining momentum, will play a significant role in this evolution. As companies look to leverage the data they have been generating for decades, the landscape of data center insights will continue to evolve.

Finally, the role of AI in unlocking the value hidden in historical data and modern filings cannot be underestimated. As we look to the future, the potential for AI to transform our understanding of data center locations and expansion is immense. The journey from antiquated methods to real-time, data-driven insights marks a significant milestone in the evolution of technology and business strategy.


Industries and roles that could benefit from data on data center locations and expansion include investors, consultants, insurance companies, market researchers, and more. The challenges faced by these industries, such as identifying investment opportunities and understanding market trends, have been transformed by the availability of data.

Data has revolutionized how these industries approach their problems, offering real-time insights and a depth of analysis that was previously unattainable. The future holds even greater potential, with AI poised to unlock the value hidden in decades-old documents and modern government filings.

The transformation brought about by data is not limited to these industries. As data continues to permeate every aspect of business and technology, the value of insights derived from data center locations and expansion will only increase. The journey towards a more data-driven future is well underway, and the possibilities are endless.

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