Enterprise Spend Insights

Enterprise Spend Insights
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At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.


Understanding enterprise spend, especially in areas such as software and cloud services, has historically been a complex and opaque process. Before the digital age, firms relied on manual surveys, anecdotal evidence, and infrequent financial reports to gauge their spending and compare it with industry standards. These methods were not only time-consuming but often resulted in outdated or inaccurate data. Without real-time insights, businesses were navigating in the dark, making strategic decisions based on incomplete information. The advent of sensors, the internet, and connected devices, alongside the proliferation of software and database technologies, has revolutionized the way we collect, analyze, and interpret data on enterprise spend.

The importance of data in understanding enterprise spend cannot be overstated. Previously, businesses had to wait weeks or even months to compile and analyze spend data, a delay that could lead to missed opportunities and inefficient allocation of resources. Today, the availability of real-time data allows businesses to make informed decisions swiftly, adapting to market changes with agility. This shift towards data-driven decision-making has transformed the landscape of enterprise spend management.

Technographics Data

The emergence of technographics data has been a game-changer in understanding enterprise spend on IT and cloud services. Technographics data provides insights into the technologies that companies use, including software, hardware, and cloud services. This type of data has become increasingly important as businesses invest more in digital transformation.

Historically, the use of technographics data was limited due to the lack of comprehensive and accurate sources. However, technological advances have enabled the collection and analysis of data on a scale previously unimaginable. Today, data providers can track where a significant portion of the world's global IT spend occurs with high accuracy. The acquisition of companies like Intricately has further enhanced the visibility into real-time cloud metrics, making technographics data an invaluable resource for understanding enterprise spend.

  • Examples of Technographics Data: Software adoption rates, cloud service usage, hardware deployment.
  • Roles and Industries: IT managers, procurement professionals, financial analysts, and industries ranging from technology to healthcare.
  • Technology Advances: Big data analytics, cloud computing, and machine learning have facilitated the collection and analysis of technographics data.
  • Accelerating Data Volume: The proliferation of digital tools and services has led to an exponential increase in the amount of technographics data available.

Specific uses of technographics data in understanding enterprise spend include identifying trends in software and cloud service adoption, benchmarking against industry standards, and optimizing IT budgets. By analyzing this data, businesses can make strategic decisions about where to allocate their resources for maximum return on investment.

Technology Data

Another critical category of data relevant to understanding enterprise spend is technology data. This encompasses detailed information on product adoption, spend, and usage for cloud products. Monitoring a wide range of products and businesses, technology data providers offer insights into the cloud products that enterprises invest in.

Historically, access to detailed technology data was limited, making it difficult for businesses to track their spend and usage of cloud services accurately. The development of sophisticated data collection and analysis tools has changed this, enabling businesses to gain a comprehensive understanding of their technology investments.

  • Examples of Technology Data: Cloud product adoption rates, spend analysis, usage metrics.
  • Roles and Industries: Cloud service managers, financial planners, IT procurement specialists.
  • Technology Advances: The growth of cloud computing and SaaS products has been a significant driver of technology data.
  • Accelerating Data Volume: As more businesses move to the cloud, the volume of technology data available for analysis has surged.

Technology data is instrumental in tracking and optimizing enterprise spend on cloud services. By understanding which products are being adopted and how they are being used, businesses can ensure they are investing in the right technologies and getting the best value for their spend.

Product Reviews Data

Product reviews data is another valuable source of information for understanding enterprise spend. This type of data provides insights into the performance and satisfaction levels of various software and cloud services, helping businesses make informed decisions about their technology investments.

Historically, businesses relied on vendor-provided information or limited user feedback to assess the value of technology investments. The availability of comprehensive product reviews data has changed this, offering a more nuanced and accurate picture of product performance and user satisfaction.

  • Examples of Product Reviews Data: User ratings, feedback on product features, comparative analysis of similar products.
  • Roles and Industries: Product managers, marketing professionals, customer experience teams.
  • Technology Advances: The rise of online review platforms and social media has facilitated the collection of product reviews data.
  • Accelerating Data Volume: As the number of software and cloud services grows, so does the amount of product reviews data available for analysis.

By leveraging product reviews data, businesses can gain insights into the strengths and weaknesses of their technology investments, guiding future spend and procurement strategies.


The importance of data in understanding enterprise spend cannot be overstated. With access to technographics, technology, and product reviews data, business professionals can gain comprehensive insights into their technology investments, enabling them to make informed decisions and optimize their spend. As organizations become more data-driven, the ability to discover and analyze relevant data will be critical to success.

The future of enterprise spend analysis looks promising, with the potential for new types of data to provide even deeper insights. As companies look to monetize the valuable data they have been creating for decades, we can expect to see innovative data products that offer fresh perspectives on enterprise spend.


Industries and roles that can benefit from access to technographics, technology, and product reviews data include investors, consultants, insurance companies, and market researchers. Data has transformed these industries by providing insights that were previously inaccessible, enabling better decision-making and strategic planning.

The future of data analysis in these fields is bright, with advancements in AI and machine learning poised to unlock the value hidden in decades-old documents and modern government filings. As the volume and variety of data continue to grow, these technologies will play a crucial role in extracting actionable insights, further revolutionizing the way we understand and manage enterprise spend.

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