Gaming Data

Gaming data
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At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.
Data derived from gaming, particularly the social and competitive edicts that govern its players, are of great importance to the gaming industry. Data gathered from diverse sources such as diversified data, point of sale data, and user session data can help business professionals and developers make important decisions regarding the gaming industry.

Diversified Data is the collection of disparate data sources, including consumer behavior, demographics, and the economics of gaming, to gain an in-depth understanding of the dynamics at play in the gaming industry. This data helps business professionals understand the motivations and interests of game players by offering both qualitative and quantitative analytics. It also offers valuable insights into changes in consumer tastes over time, giving marketers the ability to tailor their strategies more precisely. Additionally, examining and analysis of marketing budgets and expenditure helps firms understand the effect of different marketing strategies on customers’ purchase decisions.

Point of Sale (POS) Data is the collection and analysis of the data that is gathered when goods and services are bought or sold. This data is used by gaming companies to monitor sales performance, track customer trends, and understand customer behavior. POS data can tell up-to-date information about how well a product or service is selling and which areas are over or underperforming.

User session data is a data collection that contains the game title played, session start time, session end time and persistent anonymous user IDs. This data can prove essential in understanding the experience players have in relation to the game. By examining user session data, developers can monitor different player session lengths, success rates in certain levels, and the length of time it takes to progress through the game. This data can also help in understanding popular game genres and different types of video game trends.

All of these types of data play an integral role in the gaming sphere, aiding not only in marketing and sales analysis but also in helping developers understand their players’ needs, preferences and behaviors. With this understanding, developers can create an enriched gaming experience for their players. From improving game mechanics to personalizing in-game features, there are countless ways to leverage the data available to the industry to enhance the gaming experience.
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