Google Trends Data

Google trends data
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At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.
Google Trends is an incredibly important tool for businesses, allowing them to gain insight into how their consumers or competitors search for certain topics. It can be used to inform decisions about product development, marketing plans, and other business strategies. While it is useful for tracking search queries, it is often limited in its ability to reveal the ‘why’ of the behavior. Web scraping data and other forms of data can be used to gain a better understanding of what is driving search trends, and how businesses can use this information to succeed.

Web scraping is the process of using automated software to gather and structured data from public websites. The data gathered can be used to uncover interesting trends and observations in search behavior. It can also be used as a way to stay up-to-date on the latest news related to a particular topic. For instance, web scraping can be used to explore searches related to seasonal products, like those related to the winter holidays. It allows businesses to identify which trends are gaining traction in the market and capitalize on them while they are still relevant.

A further way to gain insight from Google Trends is to combine it with other types of data. Businesses may use survey or questionnaire data, or analyze demographic and economic data, to learn more about who is behind the searches. For example, by combining survey data about income and education level with Google Trends data, businesses can create targeted marketing campaigns tailored to a particular audience.

In addition, businesses can make use of unstructured data such as audio, video, images and text to gain further insights. This type of data often contains detailed information that can help to provide further context to searches. For instance, when combined with Google Trends data, businesses can learn if searches related to a product tend to peak during certain points of the year (say, during back-to-school season), or which keywords are most frequently used by specific demographic groups.

Google Trends data is an invaluable tool for understanding how consumers search for information. But in order to gain the most comprehensive understanding, businesses need to supplement it with other sources of data such as web scraping, surveys, and unstructured data. By doing so, businesses can gain a much more thorough insight into the ‘why’ behind each search and take advantage of the opportunities that this information presents.
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