Insurance Policy Insights

Insurance Policy Insights
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Understanding the dynamics of insurance policies in force, particularly for major companies like State Farm, Geico, and USAA, has historically been a complex task. Before the digital age, insights into such metrics were gleaned from antiquated methods, including manual surveys, paper-based reporting, and infrequent financial disclosures. These methods often resulted in delayed and sometimes inaccurate data, leaving analysts and business professionals in the dark about real-time changes and trends in the insurance industry.

The advent of sensors, the internet, and connected devices, alongside the proliferation of software and database technologies, has revolutionized data collection and analysis. This digital transformation has made it significantly easier to obtain accurate and timely data on a wide range of topics, including insurance policies in force. The shift towards storing every event in databases has opened up new avenues for analyzing and understanding market dynamics in ways that were previously unimaginable.

Data now plays a pivotal role in shedding light on the insurance industry. Gone are the days of waiting weeks or months to understand changes in policy counts or market share. Today, real-time data analytics allow for immediate insights, enabling companies and analysts to make informed decisions swiftly. This article will explore how specific categories of datasets can provide better insights into the total policies in force for major insurance providers, offering a glimpse into market dynamics and trends.

Alternative Data for Insurance Insights

Alternative data sources have become increasingly valuable in providing insights into the insurance industry. Tracking spending at major insurance companies like Geico, and exploring the feasibility of similar analysis for State Farm and USAA, exemplifies how alternative data can offer a unique perspective on market dynamics. This type of data, which includes consumer behavior and transactional information, can serve as a proxy for understanding policy volumes and market share.

Examples of Alternative Data:

  • Consumer spending patterns on insurance premiums
  • Transactional data from bank accounts indicating payments to insurance providers
  • Web traffic and engagement data for insurance company websites

Roles and industries that benefit from alternative data include market researchers, financial analysts, and insurance companies themselves. The technology advances that have enabled the collection and analysis of alternative data include big data analytics, machine learning algorithms, and advanced data mining techniques.

The volume of alternative data relevant to the insurance industry is accelerating, thanks to the increasing digital footprint of consumers and businesses. This data can be used to:

  • Estimate market share by analyzing spending patterns and transactional data
  • Identify trends in consumer behavior towards insurance products
  • Assess the competitive landscape, by comparing data across different insurance providers

Financial Data for Insurance Analysis

Financial data providers offer another critical source of insights into the insurance industry. The SNL Insurance dataset, for example, provides comprehensive statutory financial data for insurance companies, offering a deep dive into their financial health and operations. This data is invaluable for understanding the total policies in force, as it includes detailed financial reports and insurance product filings.

Examples of Financial Data:

  • Core financials of insurance companies
  • Investment holdings and transactions within the insurance sector
  • Product filings and performance data for insurance products

Financial analysts, investors, and insurance companies themselves are among the primary users of this data. The digitization of financial records and the development of sophisticated financial analysis tools have been key technological advancements facilitating the use of financial data in the insurance industry.

The availability of detailed financial data is growing, enabling more nuanced analysis of insurance companies' performance and market positioning. Specific uses of financial data in understanding insurance policies in force include:

  • Analyzing financial health and stability of insurance providers
  • Comparing product offerings and performance across companies
  • Estimating market share based on financial metrics and product filings

Transaction Data for Market Insights

Transaction data from bank accounts provides a direct window into consumer interactions with insurance companies. Tracking payments made to insurance providers like USAA, Geico, and State Farm offers a tangible measure of consumer engagement and can serve as a proxy for policy volumes. This data, which includes debit and ACH transactions, is particularly valuable for understanding the flow of funds between consumers and insurance companies.

Examples of Transaction Data:

  • Payment transactions to insurance companies
  • Consumer demographic information linked to transactions
  • Geographical distribution of payments, indicating market penetration

Transaction data is essential for market researchers, financial analysts, and insurance companies aiming to gauge consumer behavior and market trends. The advent of online banking and payment platforms has significantly increased the availability and granularity of transaction data.

Uses of transaction data in the insurance industry include:

  • Tracking consumer loyalty and retention through recurring payments
  • Identifying market trends based on payment volumes and demographics
  • Assessing market share and competitive positioning through payment analysis


The importance of data in understanding the insurance industry cannot be overstated. With access to alternative, financial, and transaction data, business professionals can gain comprehensive insights into the total policies in force for major insurance providers. This data-driven approach enables real-time analysis and decision-making, a stark contrast to the delayed and often inaccurate methods of the past.

As organizations become increasingly data-driven, the ability to discover and leverage relevant data will be critical to understanding market dynamics and making informed decisions. The insurance industry is no exception, and the potential for monetizing valuable data created over decades is immense. Looking forward, new types of data, possibly leveraging artificial intelligence to unlock insights from historical documents or modern filings, will continue to transform the industry.


Industries and roles that benefit from access to insurance policy data include investors, consultants, insurance companies, market researchers, and financial analysts. Data has transformed these industries by providing real-time insights into market dynamics, consumer behavior, and competitive landscapes. The future of data analysis in the insurance industry is promising, with AI and machine learning poised to unlock even greater value from existing and new data sources.

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