IT Spend Insights

IT Spend Insights
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At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.


Understanding the dynamics of IT spending has always been a complex puzzle for businesses and industry analysts alike. Historically, gaining insights into how Chief Information Officers (CIOs) allocate their budgets across various segments such as data & analytics, software, and infrastructure was a daunting task. Before the digital revolution, firms relied on anecdotal evidence, industry reports published annually, or surveys with limited scope and reach. These methods often resulted in delayed and sometimes inaccurate data, leaving businesses in the dark about real-time shifts in IT spending priorities.

The advent of sensors, the internet, and connected devices, alongside the proliferation of software into many business processes, has dramatically changed the landscape. The move towards digitizing every transaction and interaction has created a wealth of data, making it possible to track changes in IT spending in real-time. This shift has provided businesses with the ability to make more informed decisions, based on current trends rather than historical data.

The importance of data in understanding IT spending cannot be overstated. In the past, businesses had to wait weeks or months to gauge shifts in spending priorities. Now, with the right data, changes can be understood almost instantaneously, allowing for agile responses to market demands. This article will explore how specific categories of datasets can provide better insights into IT spending trends, focusing on areas such as data & analytics, back-office software, and public cloud investments.

Technographics Data

Technographics data has become an invaluable resource for understanding IT spending trends. This type of data provides detailed insights into the technology stacks of companies, including software and infrastructure investments. Historically, technographics data was hard to come by, with firms relying on self-reported surveys or industry estimates. However, the rise of digital footprints has allowed for more accurate and timely collection of this data.

Examples of technographics data include information on software adoption rates, infrastructure investments, and spending trends across different technology segments. This data is particularly useful for roles such as market researchers, investors, and consultants who are looking to understand how companies are allocating their IT budgets.

Advancements in data collection and analysis technologies have played a crucial role in the availability of technographics data. Machine learning algorithms, web scraping techniques, and the integration of various data sources have all contributed to a more comprehensive view of IT spending trends.

The amount of technographics data available is accelerating, providing deeper insights into IT spending patterns. For example, businesses can now track:

  • Software adoption rates across different industries
  • Investments in data & analytics tools
  • Shifts in spending towards public cloud services
  • Changes in back-office and front-office software investments

These insights can help businesses understand where CIOs are prioritizing spend, which areas are growing, and which are seeing reductions.

Financial Data

Financial data providers offer another lens through which IT spending trends can be viewed. This category of data includes information on company budgets, earnings reports, and investment patterns. Historically, accessing detailed financial data required significant resources, with firms often relying on annual reports or financial news outlets.

Today, financial data is more accessible and detailed, providing insights into IT spending at a granular level. This data can reveal:

  • Budget allocations for different IT segments
  • Investment trends in emerging technologies
  • Financial health of technology vendors
  • Market sentiment towards IT investments

Roles such as investors and financial analysts can leverage this data to make informed decisions about market opportunities and risks.

Technology Data

Technology data encompasses a wide range of information, from product-level spend to industry growth trends. This type of data is collected through various methods, including surveys, digital footprints, and transaction records. The rise of big data and analytics technologies has enabled the collection and analysis of technology data at an unprecedented scale.

Technology data can provide insights into:

  • Product and industry growth trends
  • Customer growth patterns within specific technology segments
  • Shifts in technology adoption and spending priorities
  • Comparative analysis of technology investments across industries

This data is invaluable for technology vendors, market researchers, and CIOs themselves, offering a detailed view of the technology landscape and spending trends.


The importance of data in understanding IT spending trends cannot be overstated. With access to technographics, financial, and technology data, business professionals can gain a comprehensive view of how IT budgets are being allocated. This insight allows for more informed decision-making, enabling businesses to respond quickly to market demands and technological advancements.

As organizations become more data-driven, the ability to discover and leverage relevant data will be critical to staying competitive. The future of IT spending analysis will likely see the emergence of new data types, further enriching our understanding of technology investments.

Corporations are increasingly looking to monetize the data they have been creating for decades. This trend suggests that the availability of detailed IT spending data will continue to grow, providing even deeper insights into technology trends and investment priorities.


Industries and roles that can benefit from IT spending data include investors, consultants, insurance companies, and market researchers. These professionals face the challenge of understanding rapidly changing technology landscapes and making strategic decisions based on incomplete information. Data has transformed this landscape, offering real-time insights into IT spending trends.

The future of data analysis in IT spending will likely involve advanced AI technologies. These tools have the potential to unlock the value hidden in decades-old documents or modern government filings, providing even deeper insights into technology investments and market trends.

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