Marketing Metrics Data

Marketing metrics data
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In today’s digital world, data is king. Digital marketers use data to better understand customer needs and wants and optimize campaigns accordingly. However, even the most data-savvy marketer needs the right type of data to get the most out of their marketing efforts. Two of the most valuable types of data for digital marketers are diversified data and marketing intelligence data.

Diversified data is information that can be leverage from multiple sources, such as online shopping behavior, loyalty program data, e-commerce activity, third-party data, and more. This type of data provides a much broader perspective of a customer or prospect compared to traditional methods, allowing marketers to develop targeted campaigns that are more tailored to individual customer needs. Additionally, data from multiple sources can be easily combined to gain insights into various customer segments. For example, marketing professionals can create segmentations based on customer shopping habits, preferences, and other data points to better understand their needs and create personalized experiences that will drive conversions.

Marketing intelligence data, on the other hand, looks at customer behavior on a more granular level. It takes into account things like customer demographics, purchase history, website visits and engagement metrics, ad clicks, and other activity-based metrics. This type of data provides marketers with deep insight into the consumer journey and decision-making process. With marketing intelligence data, marketers can track customer journeys from start to finish and craft more meaningful campaigns and experiences.

In order to effectively optimize digital marketing campaigns, it is essential to have an understanding of the success (or lack thereof) of past efforts. One of the most important sales metrics for digital marketers is the sales conversion rate. This can be broken down by industry and revenue band, allowing marketers to tailor their campaigns to target the customer segments that are most likely to convert. For example, if a marketer knows that customers in a certain industry and revenue band are more likely to convert, they can develop campaigns and messaging geared towards that audience. Moreover, marketing qualified leads (MQLs) to sales qualified leads (SQLs) and sales accepted leads (SALs) to SQLs can also be tracked using marketing intelligence data. This metrics can help marketers track the overall effectiveness of their campaigns and optimize them accordingly.

In conclusion, diversified data and marketing intelligence data are essential tools that digital marketers can leverage to gain insights into customer behavior and optimize campaigns to drive conversions. By measuring sales conversion rates, MQLs to SQLs, SALs to SQLs, and other metrics, marketing professionals can be more strategic in their digital marketing efforts and more effectively drive revenue for their organization.
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