North American Business Insights

North American Business Insights
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At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.


Understanding the landscape of businesses and points of interest (POIs) across North America has historically been a complex and cumbersome process. Before the digital age, insights into the business environment were primarily gathered through manual surveys, word-of-mouth, and limited public records. This method of data collection was not only time-consuming but also prone to inaccuracies and quickly became outdated. The advent of sensors, the internet, and connected devices, alongside the proliferation of software and databases, has revolutionized the way we gather and analyze data on businesses and POIs.

The importance of data in comprehending the business landscape cannot be overstated. Previously, stakeholders were in the dark, waiting weeks or months to understand changes in the business environment. Now, with real-time data, changes can be understood almost instantaneously, allowing for more informed decision-making. This shift towards data-driven insights has transformed industries, enabling a deeper understanding of market dynamics, consumer behavior, and competitive landscapes.

Historically, data collection methods were antiquated, relying on physical surveys and manual record-keeping. The introduction of connected devices and the internet has paved the way for more sophisticated data collection methods, including the use of APIs, bulk downloads, and cloud-based platforms for accessing vast amounts of data. This evolution has made it easier than ever to track and analyze business and POI data across vast geographies like the United States and Canada.

The transition from traditional to digital data collection methods has not only increased the volume of data available but also the variety and velocity at which it is generated. This has opened up new avenues for understanding the business landscape, from tracking the number of employees and estimated revenue of businesses to analyzing foot traffic and operational hours. The richness of this data provides unprecedented insights into the dynamics of North American businesses.

Despite the advancements in data collection and analysis, the challenge of accessing comprehensive and up-to-date information on businesses and POIs remains. The need for data that is refreshed regularly and accessible through modern means such as APIs and cloud platforms is critical for businesses looking to stay ahead in a rapidly changing environment.

The role of data in unlocking insights into the North American business landscape is undeniable. As we move forward, the ability to access, analyze, and act on this data will be a key differentiator for businesses seeking to understand and capitalize on market opportunities.

Contact Data Insights

The advent of contact data providers has significantly enhanced the ability to understand the North American business landscape. These providers offer detailed information on businesses, including location name, address, parent company/brand, and North American Industry Classification System (NAICS) codes. Additional features such as the number of employees, estimated revenue, and years opened enrich the dataset, providing a comprehensive view of each business entity.

Contact data has a rich history, evolving from basic business listings in printed directories to sophisticated digital databases accessible via APIs and cloud platforms. This evolution has been driven by technological advances, including the development of data scraping tools and the widespread adoption of digital record-keeping.

Industries ranging from marketing and sales to research and development have historically relied on contact data to identify potential clients, understand market trends, and conduct competitive analysis. The technology advances that enabled the digitization of contact data have made it an indispensable tool for businesses operating in the digital age.

The volume of contact data has accelerated in recent years, thanks to the proliferation of online businesses and the digital footprint they leave behind. This acceleration has made contact data an even more valuable resource for businesses seeking to understand the North American market.

Specific uses of contact data in gaining insights into the North American business landscape include:

  • Market Analysis: Understanding the distribution and density of businesses within specific industries or regions.
  • Competitive Intelligence: Identifying competitors and analyzing their market presence and performance.
  • Lead Generation: Targeting potential clients based on industry, location, and other business attributes.
  • Operational Insights: Analyzing trends in business openings, closures, and operational changes.

Contact data providers play a crucial role in offering up-to-date and comprehensive datasets that empower businesses to make informed decisions and stay competitive in the North American market.

Location Data Insights

Location data providers offer another layer of insight into the North American business landscape. With over 90% coverage of businesses in the USA and Canada, these datasets are updated weekly or monthly, providing a near real-time view of the business environment. While additional features such as square footage and footfall may not be universally available, the core data on location name, address, and NAICS codes is invaluable.

The history of location data is intertwined with the development of geographic information systems (GIS) and global positioning systems (GPS). These technological advancements have enabled the precise mapping and tracking of business locations, transforming how we understand spatial relationships and patterns in the business world.

Industries such as retail, real estate, and logistics have historically used location data to optimize site selection, understand market saturation, and plan distribution networks. The technology advances in GIS and GPS have made location data a critical tool for spatial analysis and decision-making.

The amount of location data has grown exponentially with the expansion of the digital economy. Businesses now leave a digital footprint that includes not only their physical address but also a wealth of other location-related data, making location data a rapidly expanding field.

Specific uses of location data in understanding the North American business landscape include:

  • Site Selection: Identifying optimal locations for new stores or facilities based on demographic and market trends.
  • Market Penetration: Analyzing the distribution of businesses within specific industries to identify underserved areas.
  • Supply Chain Optimization: Planning distribution routes and logistics networks based on the geographic distribution of suppliers and customers.
  • Consumer Behavior Analysis: Understanding how geographic factors influence consumer preferences and behaviors.

Location data providers are essential in offering detailed and up-to-date geographic information, enabling businesses to navigate the complex landscape of North American markets with confidence.

Geolocation Data Insights

Geolocation data providers offer a unique perspective on the North American business landscape by maintaining detailed information on thousands of brands, including assigned polygons for precise mapping and tracking of foot traffic. This data, which includes open and closed dates for POIs, provides a dynamic view of the business environment, capturing the ebb and flow of consumer movements and business operations.

The history of geolocation data is closely linked to the rise of mobile technology and the internet of things (IoT). These advancements have made it possible to collect and analyze data on the movement of people and assets in unprecedented detail, offering new insights into how businesses and consumers interact in physical spaces.

Industries such as retail, hospitality, and entertainment have leveraged geolocation data to enhance customer experiences, optimize operations, and develop targeted marketing strategies. The technological advances in mobile and IoT technologies have made geolocation data a powerful tool for understanding and influencing consumer behavior.

The volume of geolocation data has surged with the widespread adoption of smartphones and connected devices. This surge has provided businesses with a wealth of information on consumer movements and preferences, making geolocation data a rapidly growing field of interest.

Specific uses of geolocation data in exploring the North American business landscape include:

  • Foot Traffic Analysis: Measuring the volume and patterns of consumer visits to businesses, offering insights into popularity and performance.
  • Consumer Behavior Insights: Understanding how consumers interact with physical spaces, including dwell times and movement patterns.
  • Operational Optimization: Adjusting business hours and staffing levels based on real-time foot traffic data.
  • Marketing and Advertising: Developing targeted campaigns based on consumer movements and preferences.

Geolocation data providers play a vital role in offering detailed and actionable insights into consumer behavior and business operations, enabling businesses to make data-driven decisions in the North American market.


The importance of data in understanding the North American business landscape cannot be overstated. The advent of contact, location, and geolocation data has transformed the way businesses gather and analyze information, offering real-time insights into market dynamics, consumer behavior, and competitive landscapes. As organizations strive to become more data-driven, the ability to access and analyze diverse datasets will be critical to making informed decisions and staying competitive.

The future of data in the business world is bright, with corporations increasingly looking to monetize the valuable data they have been generating for decades. This trend is likely to continue, with new types of data emerging that offer additional insights into the North American business landscape. The role of data providers in offering comprehensive, up-to-date, and accessible datasets will be crucial in this evolving landscape.

Data discovery and analysis will be key to unlocking the potential of these datasets, with technologies such as artificial intelligence (AI) playing a pivotal role in extracting valuable insights from vast amounts of data. As businesses and industries continue to evolve, the demand for data-driven insights will only grow, highlighting the critical role of data in shaping the future of the North American business environment.


Industries and roles that could benefit from access to North American business and POI data include investors, consultants, insurance companies, market researchers, and more. These stakeholders face various challenges, from identifying market opportunities to optimizing operations and developing targeted marketing strategies. Data has transformed these industries, offering new ways to address these challenges and drive growth.

The future of data in these industries is promising, with AI and machine learning poised to unlock the value hidden in decades-old documents and modern government filings. As the volume and variety of data continue to grow, the ability to analyze and act on this information will be a key differentiator for businesses seeking to understand and capitalize on the North American market.

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