Software Spend Insights

Software Spend Insights
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At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.


In the realm of business-to-business (B2B) transactions, particularly in the software industry, understanding purchasing patterns and spending behaviors has always been a complex challenge. Historically, firms relied on manual surveys, anecdotal evidence, and limited financial reports to gauge market trends and consumer behavior. Before the digital revolution, businesses were often navigating in the dark, making strategic decisions based on incomplete or outdated information. The advent of sensors, the internet, and connected devices, alongside the proliferation of software into many processes, has dramatically changed this landscape.

The importance of data in understanding B2B transactions cannot be overstated. Previously, companies waited weeks or months to understand changes in the market. Now, with real-time data, businesses can understand changes as they happen, allowing for more agile and informed decision-making. This shift has been particularly significant in tracking software spending and usage among companies, where the rapid evolution of technology and the software market makes timely insights invaluable.

Before the era of big data, businesses relied on traditional methods such as sales reports, customer feedback, and market analysis to track software spending. These methods, while useful, offered a fragmented view of the market. The introduction of connected devices and the internet has enabled the collection and analysis of vast amounts of data, providing a more comprehensive understanding of B2B software transactions.

The transition to storing every event in databases and the ability to analyze this data has opened new avenues for understanding software spending patterns. This evolution has been crucial for businesses looking to optimize their software investments and for software providers aiming to understand their market position and customer needs better.

Data has become the cornerstone of strategic decision-making in the software industry. With access to detailed spending data, companies can now identify trends, predict future spending, and make informed decisions about their software investments. This shift towards data-driven strategies has revolutionized how businesses approach B2B transactions in the software industry.

The real-time nature of data collection and analysis has provided businesses with the ability to react quickly to market changes, optimize their software spending, and stay ahead of the competition. This article will explore how specific categories of datasets can provide better insights into B2B software spending and usage, highlighting the transformative power of data in the industry.

Technology Data Insights

The emergence of technology data providers has been a game-changer for businesses looking to track software spending and usage. These providers offer insights into monthly spend data for cloud infrastructure businesses, historical trends on customer adoption, and spending across a wide range of technology sectors. The availability of such data has enabled businesses to gain a deeper understanding of their own and their competitors' software spending patterns.

Historically, tracking software spending was a challenge due to the lack of specific data. Advances in technology and data collection methods have made it possible to gather detailed information on software usage and spending. This has been particularly beneficial for businesses looking to optimize their technology investments and for software providers seeking to understand market trends.

The amount of data available in this category is accelerating, providing businesses with unprecedented insights into software spending. This data can be used to:

  • Identify trends in software spending across different industries
  • Analyze customer adoption rates of new software technologies
  • Understand competitive dynamics by tracking spending on key software providers
  • Optimize software investments by identifying areas of overspending or underspending

Examples of technology data insights include tracking spending on cloud infrastructure services like AWS, analyzing adoption rates of emerging software technologies, and understanding the competitive landscape by monitoring spending patterns across different software providers.

Technographics Data Insights

Technographics data providers offer another layer of insight into B2B software spending. This type of data looks at spend across hundreds of IT spend categories, providing a granular view of software usage and spending within organizations. Technographics data can uncover first verified install dates, intensity scores, vendor/product penetration, and emerging players across thousands of vendors and products.

The history of technographics data is relatively recent, emerging as businesses recognized the need for more detailed insights into technology adoption and spending. The technology advances that enabled the collection and analysis of technographics data have been crucial in providing businesses with a more nuanced understanding of the software market.

The acceleration of data in this category has been significant, offering businesses the ability to:

  • Track software adoption trends within specific organizations
  • Analyze spending across various IT categories
  • Identify emerging software technologies and providers
  • Optimize software portfolios by understanding usage and spending patterns

Examples of technographics data insights include analyzing spending on specific software categories, tracking the adoption of new software technologies within organizations, and identifying emerging software providers that are gaining market share.


The importance of data in understanding B2B software spending and usage cannot be overstated. The advent of technology and technographics data providers has revolutionized how businesses approach software investments, offering real-time insights that enable more informed decision-making. As organizations become more data-driven, the ability to access and analyze detailed spending data will be critical to staying competitive in the rapidly evolving software market.

The future of data in the software industry is promising, with the potential for new types of data to provide even deeper insights into software spending and usage. As businesses continue to seek ways to optimize their software investments, the role of data will only grow in importance.

Organizations are increasingly looking to monetize useful data that they have been creating for decades. This trend is evident in the software industry, where detailed spending and usage data can offer valuable insights to businesses looking to understand market trends and optimize their software portfolios.

The potential for AI to unlock the value hidden in decades-old documents or modern government filings is immense. As technology continues to advance, the ability to analyze vast amounts of data quickly and accurately will be a key factor in the success of data-driven strategies in the software industry.


Industries and roles that could benefit from access to detailed software spending and usage data include investors, consultants, insurance companies, market researchers, and more. These stakeholders face the challenge of understanding complex market dynamics and making informed decisions in a rapidly changing environment. Data has transformed how these industries approach these challenges, offering insights that were previously inaccessible.

The future of data in these industries is bright, with AI and advanced analytics offering the potential to unlock even deeper insights. As businesses continue to embrace data-driven strategies, the value of detailed software spending and usage data will only increase, driving innovation and strategic decision-making across the industry.

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