Tech Spending Trends Data

Tech Spending Trends Data
At Nomad Data we help you find the right dataset to address these types of needs and more. Submit your free data request describing your business use case and you'll be connected with data providers from our over 3,000 partners who can address your exact need.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
At Nomad Data we help you find the right dataset to address these types of needs and more. Sign up today and describe your business use case and you'll be connected with data vendors from our nearly 3000 partners who can address your exact need.


Understanding the spending habits and budget allocations of major US tech companies has always been a complex puzzle for service providers, investors, and market analysts. Historically, gaining insights into these spending trends required reliance on outdated methods, such as manual surveys, financial reports released quarterly or annually, and speculative market analysis. Before the digital era, there was hardly any real-time data available, leaving stakeholders to make decisions based on lagging indicators.

The advent of sensors, the internet, and connected devices, alongside the proliferation of software into many business processes, has revolutionized data collection and analysis. This digital transformation has enabled the storage and analysis of every event and transaction, providing a treasure trove of data that can be mined for insights. Now, stakeholders can understand changes in real-time, making more informed decisions faster than ever before.

However, the challenge remains in identifying which data types and sources can provide the most accurate and actionable insights into the spending behaviors of big tech companies, especially in times of budget cuts and cost-saving measures. This article will explore how specific categories of datasets, such as Human Capital Data and Technographics, can shed light on these trends, helping business professionals navigate the complexities of the tech industry's financial landscape.

Human Capital Data

The role of Human Capital Data in understanding tech spending trends cannot be overstated. Historically, salary and bonus information for workers across firms globally has provided key insights into the financial health and strategic priorities of companies. As tech giants navigate through periods of layoffs and cost-cutting, analyzing trends in compensation can offer clues to broader budgetary adjustments.

Examples of Human Capital Data include:

  • Salary and bonus information for all workers, full-time and contingent.
  • Changes in workforce size and composition.
  • Employee turnover rates and hiring trends.

Industries such as HR consulting, financial analysis, and market research have historically leveraged this data to predict company performance and make investment decisions. Technological advances in data collection and analysis have only increased the value and accessibility of this data.

Specifically, Human Capital Data can reveal:

  • Shifts in spending priorities based on changes in compensation strategies.
  • Early signs of budget reallocations or cuts, inferred from layoffs or hiring freezes.
  • The impact of cost-saving measures on employee morale and productivity, which in turn affects company performance.

Technographics Data

Technographics Data offers a window into the technology adoption and investment patterns of companies, particularly in the B2B software space. This data type tracks the volume and velocity of technology installs within organizations over time, providing insights into their technological priorities and spending behaviors.

Examples of Technographics Data include:

  • Volume and velocity of technology installs within organizations.
  • Projected technology spending across various categories.
  • Adoption rates of emerging technologies.

Roles in IT consulting, software sales, and market analysis have used Technographics Data to understand market trends, identify sales opportunities, and forecast technology adoption. The acceleration of data in this category has made it an invaluable tool for tracking inflection points in tech spending.

Specifically, Technographics Data can help identify:

  • Changes in technology investment patterns, signaling shifts in strategic priorities.
  • Areas of increased or decreased spending in response to market conditions or internal strategies.
  • Potential growth opportunities in the tech sector based on adoption trends.


The importance of data in understanding the spending trends of US tech companies cannot be overstated. As the industry continues to evolve, access to diverse types of data will be crucial for business professionals looking to make informed decisions. Human Capital Data and Technographics are just two examples of how specific datasets can provide valuable insights into the financial strategies of these companies.

Organizations that become more data-driven will be better positioned to navigate the complexities of the tech industry. Data discovery will play a critical role in this process, enabling companies to uncover actionable insights from vast datasets. Moreover, as corporations look to monetize the data they have been generating for decades, new opportunities will emerge for gaining deeper insights into tech spending trends.

The future of data analysis in understanding tech spending is bright, with potential for AI and machine learning to unlock value from historical and real-time data. As the landscape of available data continues to expand, so too will the possibilities for gaining a competitive edge in the market.


Industries and roles that could benefit from insights into tech spending trends include investors, consultants, insurance companies, market researchers, and more. These stakeholders face the challenge of navigating an ever-changing tech landscape, where data can transform decision-making processes.

The future holds immense potential for leveraging AI to analyze decades-old documents or modern government filings, unlocking hidden value and providing unprecedented insights into market dynamics. As the demand for data-driven insights grows, the role of data in understanding and predicting tech spending trends will only become more critical.

Learn More