The Prime Day Effect

Jason Clough
July 10, 2023
In the lead up to this year’s Prime Day, we took a closer look at the transactions, visits, and unique visitors in recent years to spotlight some key shifts in consumer behavior. Prime Day transactions in the US in 2022 surpassed levels from previous years, with a 41% increase compared to Prime Day 2019, a 26% increase compared to 2020, and a 7% increase compared to 2021. 

Image One of the strongest signals of today’s consumer behavior surfaces in the social data. We spend every day on our phones, tablets and laptops. It’s an always on experience and it’s highlighting some changing interests.Social media engagement in the lead up to this year’s Prime Day 2023, surpassed last year's numbers. Total actions on all platforms mentioning Prime Day—Facebook, Instagram, Twitter, and TikTok—have surged by 90% from 2022 to 2023. TikTok has emerged as a dominant force, recording a 91% surge in total video views as influencers like Alix Ashley Earle and Jessi Valeri helped drive engagement.

Prime Day is strategically engaging digital consumers and driving future retail initiatives.

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